For sure, the Kindle: Amazon’s 6″ Wireless Reading Device (Latest Generation) is lifestyle these days. It’s actually considered cool to be seen reading say on the subway or in a restaurant. With it, you’ll never run out of things to read. And if you like to read multiple books, like college textbooks, in parallel, this is your lucky day. They’re making their way into schools soon where dead-tree books have been eternally intrinsic. From any angle, the Kindle reader appears set to stay.

Today, the Kindle Store has more than 300,000 books available, plus top newspapers, magazines, and blogs. This is just the beginning. Amazon vision is to have every book ever printed, in any language, all available in under 60 seconds on Amazon Kindle. There won’t stop until all get there.

Whether you prefer biographies, classics, investment guides, thrillers, or sci-fi, thousands of your favorite books are available, including 109 of 112 books currently found on the New York Times? Best Seller list. New York Times Best Sellers and most new releases are $9.99, and you’ll find many books for less.

With the launch of Amazon Kindle 2 has integrated the entire business of e-reading. The eBook reader is not only filled with smart features, it’s also connected and mobile just like the cellular phone. It is essentially a cellular eBook reader in that it has wireless coverage anywhere in the US for Amazon bookstores plus browsing text-centric websites like Wikipedia, Google and others.

The original Amazon Kindle wasn’t much of a looker but you can’t say that about the new Kindle. Looking stylish and a lot more approachable than its predecessor, the Amazon Kindle 2 is also an ergonomics masterpiece. Whether it’s by chance or choice, the appearance is very Apple-like (iPod) and that’s a plus with many folks. But looks aside, it’s a functional gem in its own right.

Although the Kindle eBook Reader is likely to attract quite a bit of attention, that’s not the intention of the design upon the reader. The objective was in fact to get the reader ‘lost in your reading, not the technology’. It has so gallantly replicated the feature of a good physical book to disappear while you’re reading it but can’t put it down except it’s now can’t put the Kindle down.

The trademark feature of the Kindle reader has to be its Whispernet wireless service. So far, it’s the only eBook reader equipped with this facility. Readers are in constant touch with the college bookstore and subscriptions plus synchronized with other devices associated with their Kindles through its Whispersync network and all this for free by Amazon. The service is powered by 3G technology so it doesn’t have to be within any hotspot zone to be functional.

Yes, the Amazon Kindle is but a book. And what a book! It’s any book you wish, out of 275,000 and you can carry more than a thousand of them everywhere you go and access the rest in less than 60 seconds. Amazon has publicly stated its goal of availing any book that’s ever printed in electronic form for the Kindle within the US. That’s a tall order but based on their track record, you don’t want to bet against it.